What should a good business focus on in your opinion? Making the most money possible or having strong values and a purpose beyond their business practices that benefits the greater good.
Kielburger (Craig and Mark) and Branson (Holly), Don’t only practice what they preach with the way they’ve chosen to develop their businesses, but 100% of every single book sold goes towards supporting charities.
WEconomy is a book worth considering for so many reasons including its endless practical examples of businesses that have mastered the art of balancing profitability and purpose.
Purpose us the new currency; it’s one of the greatest untapped forces in the for-profit world. Without purpose, your business model is incompleteWEconomy
1 – A company without purpose is incomplete.
Purpose should be at the foundation of every single company! WEconomy is based on the principle that owning a business means finding a way to improve the world at large. Whether it’s supporting charities with a portion of the profits or volunteering and raising awareness, of the purpose is greater than “making money” the impact potential is phenomenal.
30% of a company’s value is based in its relationship with societyWEconomy
2 – How are you serving the community?
People demand more from businesses than ever before. The value of a company is now measured by impact! But don’t take my word for it, WEconomy is filled to the brim with statistics and real-world examples.
“You’re only 12,” my mom had said with a sigh. “You’ve never even been on the subway alone; you’re not going to Asia.”WEconomy
3 – It’s never too early to start giving
Craig Kielburger started giving back to society when he was 12 years old. It began as an after-school club and after years of development his project became a successful global charity. No wonder he met Oprah! That is fascinating. Getting youth involved in changing the world is easier than ever with WEconomy, the book contains a practical guide for “Tweens” to start their own charity. As a mom, I hope my children can think outside of themselves and feel empowered to contribute in any way that they can. Although, like his mother, I’d prefer if it happened from home as well. (No Asia trips please and thanks).
People don’t buy what you do they buy why you do itWEconomy
4 – More than a company
This here indicates that customers are more interested in and attracted to a company’s mission and culture than a companies product or attributes. Because if you think about it, every single product an attribute has been done countless times over! A company that gives now uses this as their vantage point to set them apart from the competition. This made me wonder, is Corporate Social Responsibility (CSR) for the purpose of being more competitive really philanthropy? Or is it somehow tainted? This book suggests that there are no “winners and losers” it’s more of a “win/win” situation for companies and the charities they support, which is a good thing.
Gain of the knowledge you need to be the most positive disruptors for change that you can be.￼
5 – You get what you put in.
This book speaks about the most rewarding part of participating in the WEconomy is seeing the bigger picture and thinking of your business as a part of the community transforming it from “me” to “we”.
Overall the book with an entertaining read with a lot of visuals and fun charts to look at. It read like a very well written magazine and the look and feel of the book gave the impression that it was a magazine as well.