Is there a difference between marketing yourself and marketing a business brand? If so, which comes first, the plan or the social media platform? How much does luck have to do with social media ‘success’ and what does ‘success’ actually mean? This time of social isolation because of Covid-19 has raised awareness of the importance of having an online presence. Businesses that rely on brick and mortar are suffering during these weeks of government mandated social-isolation, Having a social presence to at least stay connected with your customers is like having a one up. Understanding social media marketing (be it monetary or social currency and brand awareness) has never been more important. It’s the reason I picked up The Essential Social Media Marketing Handbook. Enjoy this bite-sized review.
Full Book Title:
The essential Social Media Marketing Handbook : A new roadmap for maximizing your brand, Influence and Credibility.
Author Tidbit :
Gail Z. Martin is the successful owner of Dream Spinner. She’s also a best-selling author, international speaker and a well-known social media expert. Her previous titles include 30 Days to Social Media success, which was named one of the top 5 Business books by TheWashingtonPost.com. Gail knows what she’s talking about and this book is no exception.
Who’s it for?
Whether you’re new to the Social Media game, or a seasoned expert, The Essential Social Media Marketing Handbook is for anyone who wants to learn how to create a Powerful Social media Presence that draws in their ideal tribe (or social media community).
What’s it about?
The title of this book is fairly self-explanatory. Be it paid, or free, The Essential Social Media Marketing Handbook is a practical guide for all things social media. It answers questions like : What platform is for me and why? What do my goals say about how I use each platforms and how can I accomplish my goals by leveraging a social platform in a specific way?
3 Key points
- Increased competitive advantage is key: By mastering your social media game you can jump ahead of the competition. (as a business)
- Expanding your visibiltiy and influence doesn’t have to cost money, there are ways to optimize social media to use it for free.
- Collaboration is your friend! Making strong social allies is an effective ways to accomplish your social media goals.
The Essential Social Media Marketing Handbook is a very practical guide with well organized sections and step-by-step instructions on how to accomplish certain things by using the built-in social tools that many platforms offer for free.
If you know nothing about social media, you may want to pick up a different book before picking this one up. Though it does mention some basic components, including the vocabulary and lexicon the majority of the book is for those that are well versed.
Read this book! Everyone can benefit from using Social Media in more optimal ways. Whether you”re raising awareness for a personal or professional brand, having a deeper understanding of the mechanics of social media will prove to be advantageous in todays hyper-connected world.
Luckily, there is a discount on this book as well! You’re welcome.